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How the Founder of Veeba Who Turned a Failed Restaurant Business Into a FMCG Brand that Clocked ₹1,000 Cr in Revenue
- Veeba, a successful FMCG brand in India, traces its origins to founder Viraj Bahl's journey from a failed restaurant business to a thriving sauce empire.
- Viraj Bahl, an ex-Merchant Navy officer, ventured into the food business after the family's acquisition by a multinational company, leading him to start Veeba in 2013.
- After facing setbacks with his restaurant chain 'Pocketful,' Viraj learned crucial entrepreneurial lessons in cash flow management and sustainable growth.
- Identifying a lack of quality sauces in the market, Veeba was born from Viraj's passion for creating products akin to global standards.
- Veeba's meticulous manufacturing approach, including a personal factory setup, emphasized quality control and attention to detail.
- Securing a deal with Domino's Pizza marked a significant milestone for Veeba, leading to subsequent partnerships with major food chains like KFC and Burger King.
- Veeba's strategic retail entry focused on unique, international flavors like Caesar dressing and Southwest Chipotle, setting it apart in a competitive market.
- By prioritizing distribution networks and emphasizing quality over flashy marketing, Veeba expanded to over 100,000 retail outlets in India.
- Veeba's disciplined approach to capital management and focus on profitability have driven its growth, leading to annual revenues surpassing ₹1,000 crores.
- Lessons from Veeba's journey highlight the importance of sales validation, quality maintenance, in-house manufacturing, and building consumer trust for future FMCG startups.
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