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How the PGA TOUR Is using generative AI to change the golf fan’s experience
- The PGA TOUR is working with Amazon Web Services on a range of generative AI applications as part the organisations 10-year partnership with the cloud computing giant.
- The partnership is aimed at making golf more engaging, accessible and enjoyable for fans to watch and follow.
- The organisation has compiled a media library of 25 petabytes, containing thousands of hours of video footage and terabytes of end-to-end PGA TOUR data stored in the AWS cloud.
- Using AWS' Bedrock suite of Machine Learning (ML) and Natural Language Programming (NLP) technologies, the PGA TOUR is exploring 32 different use cases for generative AI.
- Amongst the use cases being tested in beta is a chatbot that pulls information from over 30 years of PDF-based media guides, freeing up staff to conduct other activities.
- The innovative golf organisation is also exploring fan-facing applications and recently demoed an AI-generated play-by-play commentary system aimed at giving golf fans a richer, narrative-level experience of the action on the course.
- The PGA TOUR and AWS partnership is a good example of co-innovation whereby both parties see themselves as experts in their respective fields, combining efforts to create unique solutions.
- The PGA TOUR's cloud-based scoring system and other generative AI applications for reporting and fan engagement will be rolled out over the next few years.
- Scott Gutterman, senior vice president of digital operations at the PGA TOUR stressed the importance of generating actionable insights from the vast amount of data the organisation has accumulated over the years.
- Amazon Bedrock offers a choice of models, providing organisations seeking to use generative AI with a scalable, secure and private environment.
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