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Mcafee
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How the Sandwich Generation Can Fight Back Against Scams
- The "Sandwich Generation" faces increasing digital scam threats, with 47% of adults in their 40s and 50s managing aging parents and children simultaneously.
- McAfee's State of the Scamiverse report reveals that 60% of Brits have fallen victim to online scams, with significant financial losses averaging £936.
- Scams targeting this demographic unfold rapidly, with 68% of victims defrauded in less than an hour and 48% within 30 minutes.
- Financial losses lead to psychological distress, with 32% experiencing anxiety, depression, and damaged self-esteem.
- Cybercriminals target the Sandwich Generation due to overwhelm, multiple attack vectors, the burden of family tech support, and time constraints.
- 85% of scam victims in Britain lose money, 29% lose over £400, and 22% are scammed again within a year.
- Young people face social media and gaming community scams, while older adults are targeted through email-based attacks, authority impersonation, and voice cloning threats.
- Protection strategies include mobile device security, email security measures, and detection strategies for deepfakes such as celebrity endorsements and voice cloning scams.
- Families are advised to have fraud response plans, conduct regular security maintenance, and implement educational components for different age groups.
- Implementing security tools like identity protection services, security suites, and credit monitoring can enhance family digital resilience against evolving threats.
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