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How These Ex-Freshworks Executives Are Rewriting Rules Of Content Distribution
- Ramesh Ravishankar and Srivatsan Venkatesan, ex-executives of Freshworks, started Highperformr, a SaaS platform that provides an AI-powered social media management solution to optimise content distribution and lead generation for businesses.
- The Chennai-based startup, founded in July last year, streamlines content creation, scheduling, and publishing processes for marketing and sales teams to help them fully utilise social media for lead generation, engagement and hiring.
- Highperformr leverages generative AI and LLM capabilities to help businesses identify high-value leads through audience monitoring and maximise social media ROI.
- Highperformr uses Google Cloud Platform (GCP) with Vertex AI, OpenAI, and open-source LLMs for a solid and scalable setup. The startup plans to integrate with platforms like Microsoft Teams, Zoho CRM, Pipedrive, Salesloft, Outreach, Canva, among others.
- The company's primary challenge is achieving product-market fit and scaling up the business. It aims to reach 1,000 paying customers by FY25 and grow its workforce, particularly in sales and marketing.
- The Indian SaaS market is expected to become a $70 Bn opportunity by 2030, driven by the advent of GenAI, which, according to an Inc42 report, is expected to grow to $17 Bn by the end of this decade.
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