A naukri.com initiative
Medium
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How they Bilt a renters rewards program into a $2B venture
- Bilt Rewards converts rent payments to a rewarding experience for renters, and increases loyalty and revenue for property managers and merchants.
- The platform enables renters to earn reward points on their monthly rent payments and spending at selected merchants.
- Additionally, Bilt offers credit reporting services to help renters build their credit scores.
- The platform also incentivizes renters to engage locally via the Bilt Neighborhood Rewards program by allowing them to earn extra points for spending at participating local businesses.
- Revenue is generated through transaction fees on rent payments and neighborhood spending, as well as cost-per-action for loyalty campaigns.
- Bilt’s financial model has led to rapid growth, profitability, and a $3.1 billion valuation.
- Future expansion plans for the platform include entering international markets and collaborating with major national chains.
- Bilt Rewards was founded in 2019 by entrepreneur Ankur Jain, who has earned recognition for his impact in the tech and finance sectors.
- Bilt Rewards improves financial outlooks for renters, deepens connection to neighborhoods and creates a win-win ecosystem for all parties involved.
- Bilt Rewards’ scalability, successful model, and financial backing make it a promising investment opportunity.
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