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How This Dairy Tech Startup Is Unclogging Milk Supply Chain Bottelneck In India
- ORIGHT, an Indian dairy tech startup, is focused on creating an ecosystem that benefits all stakeholders in the dairy industry.
- The startup offers a suite of solutions to enhance transparency, efficiency, and inclusivity throughout the milk supply chain.
- ORIGHT's primary offering is the Supply Chain Management Mobile App, which enables real-time data access and analytics for all stakeholders.
- Another offering from the startup is MilkoReader, an IoT-enabled milk testing machine that can test for six adulterants and eight milk composition parameters.
- ORIGHT is planning to introduce an Aadhaar Enabled Payment System (AEPS) to allow farmers to withdraw cash from their bank accounts at the same collection centres where they deliver their milk.
- Additionally, ORIGHT plans to roll out a loan facility for farmers through the application, beginning in November.
- ORIGHT generated $1 Mn in FY24 revenues and is looking to amplify this number by two to three times this fiscal.
- The Indian dairy industry is projected to become an INR 49.95 Lakh Cr opportunity by 2032, growing at a CAGR of 13% from 2023.
- The startup is trying to operate at the centre of the Indian dairy tech ecosystem, providing everything from quality checks to supply chain automation and management via its app and IoT devices.
- ORIGHT is looking at expansion into the Global South by targeting emerging economies.
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