<ul><li>Automation and scalability are key for building and maintaining effective referral programs.</li><li>Employers that rely on social media for expanding referral programs gain a competitive advantage.</li><li>Gathering ongoing input from network members and evaluating activity helps optimize incentive and reward systems of referral programs.</li><li>Leveraging broader referral networks and online social networking can improve the diversity and quality of candidates in the talent pipeline.</li></ul>

How to Automate and Scale Effective Referral Programs

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