To boost a low conversion rate, start by diagnosing the underlying issues, such as the offer, web design, functionality, audience targeting, and lead quality.
Consider working with a fractional CMO to gain expertise in optimizing conversion rates.
Identify problems like poor web design, ineffective offers, or lack of audience targeting to start improving your conversion rate.
Collaborate with your team, brainstorm creative ideas, and review successful examples to address the issues.
Use AB testing and experimentation to refine your strategies, introducing one variable at a time and comparing results to gradually build a better system.
Experiment boldly, analyze 'why' certain elements work, and continuously work towards optimizing your conversion rate.
A low conversion rate can be improved with proactive analysis and strategic adjustments, leading to better results for your business.