When promoting accessibility in B2B products, building a strong business case is crucial for stakeholder buy-in and support.
Simply presenting the benefits of accessibility may not convince stakeholders; a solid business case is necessary.
Key questions to address in a business case include why resources should be allocated to accessibility, what needs to be done, expected outcomes, cost considerations, and decision-making factors.
Consider the impact of regulations like the European Accessibility Act, Web Accessibility Directive, and Americans with Disabilities Act, which can affect your business.
Highlight accessibility as a competitive advantage that can attract strategic clients and differentiate your products from competitors.
Demonstrate the value of accessibility by showcasing how it benefits all users, not just those with disabilities.
Emphasize the overlap between accessibility improvements and best practices for usability, design, and development.
For new products or features, an accessibility-first approach helps minimize issues and reduce future remediation costs.
For existing products, start by analyzing the Design System, focusing on high-impact areas, and gradually integrating accessibility improvements based on user needs.
Visualize the key components of your strategy to help decision-makers understand the importance and impact of investing in accessibility.