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How To Build A Business Case To Promote Accessibility In Your B2B Products

  • When promoting accessibility in B2B products, building a strong business case is crucial for stakeholder buy-in and support.
  • Simply presenting the benefits of accessibility may not convince stakeholders; a solid business case is necessary.
  • Key questions to address in a business case include why resources should be allocated to accessibility, what needs to be done, expected outcomes, cost considerations, and decision-making factors.
  • Consider the impact of regulations like the European Accessibility Act, Web Accessibility Directive, and Americans with Disabilities Act, which can affect your business.
  • Highlight accessibility as a competitive advantage that can attract strategic clients and differentiate your products from competitors.
  • Demonstrate the value of accessibility by showcasing how it benefits all users, not just those with disabilities.
  • Emphasize the overlap between accessibility improvements and best practices for usability, design, and development.
  • For new products or features, an accessibility-first approach helps minimize issues and reduce future remediation costs.
  • For existing products, start by analyzing the Design System, focusing on high-impact areas, and gradually integrating accessibility improvements based on user needs.
  • Visualize the key components of your strategy to help decision-makers understand the importance and impact of investing in accessibility.

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