Klaviyo CEO and co-founder Andrew Bialecki shares his insights and lessons on how to build a product that customers adore.Andrew and his co-founder solved automating marketing issues, thus turning customers into both happy customers and raving fans.Building an ecosystem and finding superfans early on helped Klaviyo to increase distribution and customer loyalty.Klaviyo has 10x features; their ability to solve painful problems quickly and make software fun with gamification set them apart.To achieve the second act and go international or go multi-product, product sequencing, GTM motions and timing are important.A durable, sustainable business with a positive free cash flow is the key to going public.Being a public company isn’t much different than being private. A team can benefit from having goals, being rigorous and meeting them.