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How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki

  • Klaviyo CEO and co-founder Andrew Bialecki shares his insights and lessons on how to build a product that customers adore.
  • Andrew and his co-founder solved automating marketing issues, thus turning customers into both happy customers and raving fans.
  • Building an ecosystem and finding superfans early on helped Klaviyo to increase distribution and customer loyalty.
  • Klaviyo has 10x features; their ability to solve painful problems quickly and make software fun with gamification set them apart.
  • To achieve the second act and go international or go multi-product, product sequencing, GTM motions and timing are important.
  • A durable, sustainable business with a positive free cash flow is the key to going public.
  • Being a public company isn’t much different than being private. A team can benefit from having goals, being rigorous and meeting them.

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