A funnel is a process that leads someone toward a sale by offering increasingly expensive products.
To create an Educational Funnel with your personal brand, you need to attract customers, filter serious prospects, and sell your highest ticket offer.
The 3-step Educational Funnel consists of starting with a value-packed newsletter, introducing a high-ticket offer through email education, and offering a downsell for those not ready for the high-ticket option.
By educating, building trust, and letting the funnel do the selling, this system avoids feeling overly salesy and instead focuses on providing value and meeting customer needs.