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How to Build A Strategic Account Management Plan for Sales

  • Sellers who practice strategic account management are top performers and more likely to increase revenue.
  • Strategic account management involves nurturing relationships with key clients to drive mutual success.
  • To build a strategic account management plan, sellers must identify key accounts, build profiles, and create a comprehensive plan.
  • Reaching out to key clients with personalized messages and inviting collaboration is crucial for success.

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