Facebook Messenger chatbots are highly effective with over 1.3 billion users and open rates up to 88%.
To build a chatbot: Set up a Facebook Business Page, choose between no-code builders or custom chatbots, and monetize through product offers and automating sales funnels.
No-code chatbot builders like ManyChat and Chatfuel are great for quick launches while custom chatbots with code offer more control for complex conversations.
Tips for better engagement include using conversational language, relevant keywords, and showcasing ready-made chatbot tools and flows.