<ul><li>The Hook Model is a four-step cycle that drives user behavior and forms habits.</li><li>Triggers prompt users to take action, which can be external (notifications, emails) or internal (emotions, routines).</li><li>Users take the simplest action that requires minimal effort yet provides some value.</li><li>Variable rewards, such as likes, comments, or unlocking achievements, keep users engaged and addicted to the product.</li></ul>

How to Build Habit-Forming Products Using Nir Eyal's Hook Model

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