<ul><li>Building a powerful brand isn't about flashy logos or expensive marketing campaigns. It's about authenticity, consistency, and delivering real value.</li><li>Your brand is people's gut feeling when they think about your business.</li><li>Your brand is what people say about you when you're not in the room.</li><li>Your purpose is your North Star.</li><li>Know your audience and create a fictional persona for your ideal customer.</li><li>Clarify your unique value proposition and make it crystal clear.</li><li>Visual identity includes logo, colour scheme, typography, and imagery style. Consistency is key.</li><li>Create brand guidelines and ensure everyone understands and follows them.</li><li>Social media is a powerful and cost-effective tool for most brands. Choose platforms where your audience is active.</li><li>Inauthenticity is the most significant branding mistake to avoid.</li></ul>

How to Build Your Brand: Guide for Entrepreneurs

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