<ul><li>Understanding how to calculate and present Total Addressable Market (TAM) is crucial for startups during investor conversations.</li><li>There are two popular approaches to building a TAM: top-down and bottom-up, each with their own advantages and disadvantages.</li><li>Top-down TAM involves taking the total market size and estimating your share of the market based on analyst firm forecasts.</li><li>Bottom-up TAM pulls from your existing customers and sales, providing more credibility, but requires more data.</li></ul>

How to Calculate Total Addressable Market: An Intro for Startups

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