<ul data-eligibleForWebStory="true">Avoid falling for false promises like 'guaranteed rankings' when selecting an SEO agency.Consider the crucial pillars of SEO: Technical SEO, On-Page & Content, and Off-Page Authority.Look out for red flags such as lack of transparency, dodgy link building, and jargon obsession.A competent agency focuses on your business goals, provides clear strategies, and demands access to data.Ensure contract clarity on deliverables, termination, and ownership of assets for successful collaboration.