<ul><li>The top three challenges in the media sales industry are expectation management, technology-based changes, and omnichannel campaigns and measurement.</li><li>Expectation management involves dealing with high sales goals and client demands for flawless presentations and personalized pitches.</li><li>Technology-based changes include the use of AI-based technology for campaign management and media buying forecasting.</li><li>Omnichannel campaigns are necessary to reach target audiences, but the need for in-flight adjustments adds stress for media sales professionals.</li></ul>

How to Conquer the Top 3 Challenges Facing Media Sales Industry

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