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How to create a habit-forming product?
- Habits are automatic actions based on past experiences that help conserve brain resources, making changing habits difficult.
- Businesses benefit from habit-forming products as they drive user engagement and loyalty.
- Nir Eyal's Hooked framework outlines a four-stage cycle for forming lasting habits starting with triggers.
- External triggers are clear calls to action like adverts, while internal triggers stem from emotional states.
- User actions are based on motivation, ability, and triggers, with reward variability playing a key role in user engagement.
- Investments in a product make it more valuable, leading to increased commitment and habit formation.
- Spotify's successful application of the Hooked model includes external triggers, internal triggers, simple actions, and variable rewards.
- Users invest time, effort, data, and money in Spotify, contributing to its success as a habit-forming product.
- Spotify's personalised experience, social elements, constant discovery, data utilization, and low barriers to action are key to habit formation.
- Ethically applying the Hooked model can lead to sustainable user habits and high retention rates, as seen in Spotify's case.
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