Creating an amazing creative portfolio requires a tailored approach and it should cater to multiple audiences. Understand your audience and present your work accordingly.
Organize your work by medium, theme, project, client or employer. You can create parallel collections for each category, depending on your range as an artist.
Create narrower, contextual collections within each category. It makes it easier for them to assess and make sense of your work.
Provide detailed but not overlong descriptions of each piece of work showcased in a particular collection. Explain the thinking behind it, broader creative context, and how it was produced.
Don’t use a static, tired-seeming portfolio no matter the situation. Iterate your work and update your portfolio based on feedback from your collaborators, clients, mentors, and others.
A portfolio is your professional calling card, the thing that gets you noticed - treat it accordingly.