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How to Create Unique Full CGI and FOOH Content For Major Brands: An Interview With a Digital Artist Ilya Sigachev
- Digital artist Ilya Sigachev shares his experience on what helps to come up with ideas to create unique projects for major brands and the importance of using modern technologies to create content.
- Sigachev uses Blender, DaVinci Resolve, Photoshop, Runway, MidJourney, Stable Diffusion neural networks, and Unreal Engine to create his work, and integrates new features with each update.
- He has worked on projects such as creating full CGI and FOOH content for big brands like ASUS, Jägermeister, Lenovo, and more.
- To maintain productivity and creativity, he structures his ideas, creates a detailed plan with estimated budget and breaks the project down into manageable parts, focusing on one specific step at a time.
- According to Sigachev, finding a balance between a client's wishes and effective ideas, meeting tight deadlines, and handling technical issues, can be some of the biggest challenges.
- He gets inspiration from everywhere, including comics, movies, animated series, and games. Instead of specifically looking for ideas, he consumes content, captures his thoughts, and applies them to his work.
- Sigachev believes in understanding the audience and taking the filming location into account to have a deeper effect and create original approaches.
- For commercial videos, he believes in adapting the video for social media and using unique visual techniques and metaphors to showcase the brand instead of showing it directly.
- Sigachev's ability to create unique, memorable content with modern technologies has led to successful campaigns and partnerships with major brands.
- His passion for the process of executing an idea has helped him create full CGI and FOOH content for major brands, showcasing the importance of creativity and modern technologies in marketing solutions.
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