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How to Design a Nonprofit Logo That Amplifies Your Mission
- Nonprofit's brand is important for building trust with supporters. The centrepiece of your brand is your logo. Choose colors carefully for your nonprofit's logo. There should be adequate contrast between text and background colors in logo design. A simple logo is more memorable than complex ones. Create several iterations of your logo design. Update your logo design as needed according to your organizational growth and vision.
- The right colors will influence the look and feel of all of your marketing materials. Brand colors become very closely associated with the organization's identity. Simple logos are more memorable than complex ones. Design your logo around a single graphic that encapsulates a key aspect of your nonprofit's mission or values.
- Once you've chosen a primary logo design, create a few variations of it to ensure you can naturally incorporate your logo into various materials. Your logo and branding should always align with your nonprofit's identity. Attracting new audience segments to your supporter base can be a reason for a rebrand. Your logo should always feature prominently in all of your nonprofit's communications.
- In many cases, brand colors become closely associated with the organizations using them. Ensure adequate contrast between text and background colors to enhance readability of your logo. Three colours is the absolute maximum you should include in your logo, except the background. Remember, your logo represents your mission, it instills confidence in supporters that they are supporting a good cause.
- Choose a central image, or use a combination of symbol and your nonprofit's name. Black and white and Simplified/symbol-only variations are two of popular iteration of logo design. Evaluate your logo first if you plan to rebrand your organization, and update your logo design as per organization's growth and vision.
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