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How to do satisfaction surveys well — a case study of Miro

  • Miro conducted a satisfaction survey by asking users how likely they are to recommend Miro to a colleague.
  • The survey had a simple design with extremities labeled at both ends, distinct numbers in circles, and an easy exit option with a visible 'X' in the top-right corner.
  • In addition to the Net Promoter Score question, the survey included a follow-up question for open text feedback.
  • The article emphasizes the importance of well-designed satisfaction surveys like the one conducted by Miro to gather valuable feedback effectively.

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