<ul><li>LinkedIn is highly valuable for B2B networking and reaching decision-makers</li><li>When reaching out on LinkedIn, take a few minutes to make it personal</li><li>High-quality content helps to attract decision-makers and establish trust</li><li>Email marketing can work, but messages must be direct, relevant, and to-the-point</li><li>Networking events or roundtables provide an opportunity to make natural connections</li><li>Account-Based Marketing messages should be tailored to specific accounts or decision-makers</li><li>A human-centered approach that's informed and authentic is key to making meaningful connections</li><li>Understanding decision-makers needs before outreach is critical</li><li>Building value before expecting anything in return increases chances of success</li><li>Providing genuine interest and insights is the best approach</li></ul>

How to Effectively Reach Decision-Makers Online

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