<ul><li>Startups have moved from the edge to the absolute center.</li><li>Founders with moral hearts and clear minds are rejecting the old ways.</li><li>My advice is to work backwards from utopia.</li><li>Put yourself in a world a decade from now, maybe even twenty years ahead.</li><li>Illuminate a tiny slice of of a compelling human future.</li><li>With this sharp vision of the future in hand, now comes step two: work backwards.</li><li>Put yourself in the shoes of a historian in the future.</li><li>The best founders today know what the Good Place looks like, and they are building by tiny increments to get there.</li><li>The earliest versions of our better future are being built right now, not by founders seeking miniature problems to kickstart their empires, but by clear-headed historians of the future, working backwards from the world they want to live in.</li><li>The next great founders will be artists turning their practice into products; quiet experts in scientific fields jumping from the research bench into company-making; college students who didn’t drop out, who studied their history and want to alter the timeline in a very precise way.</li></ul>

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