<ul><li>B2B influencer marketing is a growing trend, with specific goals including audience targeting, measuring performance, and identifying the right influencers.</li><li>Challenges for B2B operators include identifying good influencers and managing the influencer process efficiently.</li><li>Businesses seek authentic influencers with brand alignment, conduct research through agencies and social media searches, and value influencers who understand competitive intelligence.</li><li>B2B marketers emphasize the need for creative content, unique formats like master classes, and collaboration between influencers and business leaders to generate the best influencer content.</li></ul>

How To Get Best Results From B2B Influencer Marketing

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