SEO consultants agree. It’s harder now than it has ever been for marketers to reach their SEO potential. That doesn’t mean you should give up.
Marketers have discovered the importance of online search and the challenges of rising to the top of search results.
SEO consultants are specializing in technical or content-focused SEO, SEO management, or link building.
To help clients reach their SEO potential, consultants should stay updated with Google's algorithm changes, address budget concerns, focus on quality content, and emphasize expertise, experience, authority, and trust.