<ul><li>Getting your product team to take full ownership often feels like an uphill battle.</li><li>To help your team take more ownership, change their mindset to act proactively.</li><li>Set the right expectations by being clear about what is expected from them.</li><li>To make sure that you are talking about impact and outcomes rather than best efforts, define success metrics together.</li><li>Offer to help and support your team when needed, even if they hesitate to use your help.</li><li>If you want your team to hold to your expectations, you must first do so yourself.</li><li>Your team should defend their success metrics, which should be re-evaluated periodically.</li><li>Holding them accountable will require consistent management style freshly focused on ownership.</li><li>Team members must be able to approach and contribute to product marketing discussions even if they are not called upon.</li><li>Make it as easy for your team as possible to make ownership change more bearable. That's the only way it will stick for the long term.</li></ul>

How to Help Your Team Take More Ownership

Discover more