Combining SEO and PPC is a strategic approach for improving online visibility and business growth.Keyword research is crucial for both SEO and PPC campaigns to reach the target audience.A combined strategy enhances brand visibility across paid and organic search results.Ad copy insights from PPC can be used to optimize meta descriptions for SEO.Retargeting with PPC can help re-engage website visitors for better conversion rates.Improving landing pages based on PPC performance leads to better user experience and conversions.Dividing the budget between SEO and PPC optimizes marketing spend for long-term consistency and instant visibility.Regular analysis of performance metrics from SEO and PPC allows for informed adjustments and optimization.Integrating SEO and PPC creates a powerful online marketing plan for long-term growth and success.Continuous refinement of strategies based on data leads to increased website views and better lead conversion.