<ul data-eligibleForWebStory="true"><li>Fundraisers often feel pressured to raise unrestricted funds for various organizational needs like staff salaries and overhead costs.</li><li>Effective fundraising is usually specific and cause-focused, aligning with donors' interests and desires for impact.</li><li>Balancing between raising specific funds and unrestricted funds is achievable with the right approach.</li><li>Three steps can help "unrestrict" a specific fundraising offer:</li><li>Step 1: Clearly outline how the donor's gift contributes to a broader impact beyond the primary focus.</li><li>Step 2: Include language in the call to action that supports multiple activities, not just the primary focus.</li><li>Step 3: Establish and communicate a clear policy on how funds will be allocated to ensure transparency and trust.</li><li>Implementing these steps aligns with standard accounting practices for raising unrestricted funds while highlighting specific activities.</li><li>The approach outlined in the article uses an example from the ACLU's fundraising efforts against the Trump Administration.</li></ul>

How to make your fundraising unrestricted

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