<ul data-eligibleForWebStory="true"><li>Developing a new product can be challenging, especially for non-technical marketers.</li><li>Successful product launches often hinge on effective marketing strategies.</li><li>Thorough research is crucial for success in marketing new products.</li><li>The author is working on launching a new product called Calljmp, a secure backend for mobile apps.</li><li>The author emphasizes the importance of conducting TAM (Total Addressable Market) and SAM (Serviceable Addressable Market) analysis.</li><li>MBaaS solutions, including Calljmp, have broad applicability across various industries such as banking, finance, IT, retail, healthcare, government, and manufacturing.</li><li>Banking and finance account for a significant portion (19%) of the MBaaS market due to the need for secure apps and digital payments.</li><li>Calljmp's potential customer base includes fintech startups, retailers, healthcare providers, and more.</li><li>The focus of Calljmp is to enable mobile app developers to concentrate on app development rather than managing servers and databases.</li></ul>

How to market tech startups. Week 1: TAM and SAM

Discover more