<ul><li>Saying no is critical because it empowers you to focus your limited resources—people, time, money—on the core elements that drive success best.</li><li>The most successful entrepreneurs say no to most "opportunities".</li><li>The overarching issue is that most people say yes too much.</li><li>The most crucial question to ask is: "What won’t we do?"</li><li>Businesses with a narrow focus on delivering only what they can nail for the customer—a product or service not readily found elsewhere—are the successful ones.</li><li>When you nail what you will do, your company will be more successful and profitable.</li><li>Your “Won’t Do” list is an essential business tool.</li><li>As a result, clients started to approach Bergler first because they had so many misses with sub-par competitors.</li><li>There is a robust correlation between success and abiding by a strong “Won’t Do” list.</li><li>Make your “Won’t Do” list today.</li></ul>

How To Master the Art of Saying ‘No’: A Key Skill for Entrepreneurial Success

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