Success in online content marketing depends on setting clear goals and tracking key metrics like website traffic, engagement, conversion rates, and bounce rate.
Use analytics tools such as Google Analytics, Facebook Insights, or Twitter Analytics to analyze the performance of your content.
Evaluate the performance of each individual content piece by monitoring page views, time on page, and social shares.
Measure the return on investment (ROI) by comparing the revenue or value generated from your content to the costs of creating and distributing it.