Design-led companies like Apple, Airbnb, IBM, and Netflix prioritize weaving design and user experience into every department to drive decision-making.
Many organizations aspire to be design-led, but in reality, business decisions are often driven by product or engineering teams.
Designers are sometimes treated as service providers rather than strategic partners, impacting their ability to influence product direction.
It is essential for designers to strategically choose which battles to fight to maintain resilience and influence in the design process.
Designers should focus on educating and building trust in small moments, such as when leadership shows interest in design rationale.
Recognizing when to walk away from organizations that do not value design can be essential for a designer's self-respect and professional growth.
Assessing an organization's design culture during interviews can help designers identify if design is valued and integrated into decision-making processes.
Designers should inquire about design involvement in product decisions, leadership's view of design, measuring design impact, and addressing past design challenges during interviews.
Designers play multiple roles from designing interfaces to advocating for users and leading collaborations, but their full scope of work is often underappreciated.
It is crucial for designers to help others understand the importance of design thinking and to choose battles wisely to make a meaningful impact within organizations.