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How to pick your battles as a designer

  • Design-led companies like Apple, Airbnb, IBM, and Netflix prioritize weaving design and user experience into every department to drive decision-making.
  • Many organizations aspire to be design-led, but in reality, business decisions are often driven by product or engineering teams.
  • Designers are sometimes treated as service providers rather than strategic partners, impacting their ability to influence product direction.
  • It is essential for designers to strategically choose which battles to fight to maintain resilience and influence in the design process.
  • Designers should focus on educating and building trust in small moments, such as when leadership shows interest in design rationale.
  • Recognizing when to walk away from organizations that do not value design can be essential for a designer's self-respect and professional growth.
  • Assessing an organization's design culture during interviews can help designers identify if design is valued and integrated into decision-making processes.
  • Designers should inquire about design involvement in product decisions, leadership's view of design, measuring design impact, and addressing past design challenges during interviews.
  • Designers play multiple roles from designing interfaces to advocating for users and leading collaborations, but their full scope of work is often underappreciated.
  • It is crucial for designers to help others understand the importance of design thinking and to choose battles wisely to make a meaningful impact within organizations.

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