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How to pitch products like a pro

  • Products fail when they are pitched based on features rather than customer transformation.
  • Customers buy solutions that make them better, not just products.
  • Effective pitches focus on addressing customer pain points and offering a promise of a better outcome.
  • Examples of revised pitches for Product Hunt launches were provided, demonstrating the importance of highlighting customer benefits.
  • A method involving Pain, Promise, and Proof was shared to create compelling pitches.
  • The article emphasizes the significance of communicating the 'why' behind a product, not just the 'what.'
  • A framework of Why > What > How > Outcome was suggested to clarify product messaging.
  • Strong pitches focus on explaining how a product solves a customer's problem and the positive outcomes it brings.
  • Effective communication can lead to increased customer engagement and sales.
  • Contact information was provided for assistance in improving pitching strategies.

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