<ul data-eligibleForWebStory="true">Products fail when they are pitched based on features rather than customer transformation.Customers buy solutions that make them better, not just products.Effective pitches focus on addressing customer pain points and offering a promise of a better outcome.Examples of revised pitches for Product Hunt launches were provided, demonstrating the importance of highlighting customer benefits.A method involving Pain, Promise, and Proof was shared to create compelling pitches.The article emphasizes the significance of communicating the 'why' behind a product, not just the 'what.'A framework of Why > What > How > Outcome was suggested to clarify product messaging.Strong pitches focus on explaining how a product solves a customer's problem and the positive outcomes it brings.Effective communication can lead to increased customer engagement and sales.Contact information was provided for assistance in improving pitching strategies.