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How To Plan Your Digital Marketing Budget While Avoiding Common Mistakes
- Anna Covert provided three common ways to plan your company’s marketing budget and recommended objective task budgeting where companies build a budget to support clearly identified sales goals.
- Determining the value of a new customer is important to create benchmarks to evaluate your marketing mix.
- One of the biggest mistakes clients make is spreading their budget evenly over a fiscal calendar as it can lead to irrelevant campaigns.
- Allowing the ad exchange platform to bid on your behalf and treating every impression as equal are other common mistakes.
- Anna Covert also recommends picking digital partners/platforms that block bot traffic and allow businesses to prove that their impression ran.
- Remember that the customer’s online journey is fluid and digital marketing is an ever-changing environment, with costs changing in real-time based on seasonality, competitiveness, and global events.
- To protect your investment, always make sure to pick “data-driven” attribution models to allow for an easier way to measure all your marketing efforts.
- Digital marketing is an effective marketing strategy that, when executed correctly, can help you generate revenue and achieve your business goals.
- Anna Covert is the founder of Covert Communication, the largest digital marketing firm in Hawaii.
- Over the past 20 years, she has become recognized in the industry as an authority in digital advertising, having worked with hundreds of companies worldwide in a wide range of industries.
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