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How to Raise SaaS Prices Without Losing Your Users

  • Raising prices for a SaaS product is crucial for continued growth, especially if the product has evolved significantly.
  • Signs it may be time to revisit pricing include adding value through new features, better support/services, and outdated early-stage pricing.
  • To raise prices without losing users, consider rewarding existing customers, using data and feedback to shape new tiers, and framing the change around increased value.
  • Pricing is a product decision that should reflect the product's maturity and the value it offers to users.

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