Raising prices for a SaaS product is crucial for continued growth, especially if the product has evolved significantly.
Signs it may be time to revisit pricing include adding value through new features, better support/services, and outdated early-stage pricing.
To raise prices without losing users, consider rewarding existing customers, using data and feedback to shape new tiers, and framing the change around increased value.
Pricing is a product decision that should reflect the product's maturity and the value it offers to users.