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How to Reduce Product Returns with 3D: Experience and Best Practices

  • Adding a 3D viewer can lead to a 15% to 35% decrease in product returns by allowing shoppers to rotate items, zoom in on textures, and switch materials easily.
  • To optimize mobile performance, the 3D viewer should have a load time of less than 2 seconds, and integration should be quick and easy without the need for custom development.
  • Start with common variants like color and material when implementing 3D models, and design a 'mobile-first' UI with intuitive features like pinch-zoom and swipe to rotate.
  • Using a 3D configurator can reduce returns by up to 35%, increase Average Order Value (AOV) by 15%–22%, and enhance customer satisfaction by validating demand before building a full MVP.

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