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How to run better brainstorms (or why to scrap them)
- Creative meetings, like brainstorms, are crucial for the industry to float, test, and sharpen ideas.
- Five experts, including Brian Collins and Joel Stein, share differing opinions on brainstorming better.
- Brian Collins criticizes brainstorming as dull and unproductive, stating real talent broods and generates ideas individually.
- Joel Stein emphasizes the importance of facilitation skills, setting a conducive atmosphere, and overcoming brainstorming barriers.
- Cat How believes that alcohol can unlock brilliance and encourages creative sessions at the pub for freer, more daring ideas.
- Ben Mottershead suggests using play and gamification in meetings to engage all participants, regardless of seniority.
- Matt Ballantine explores the power of randomness in stimulating creativity and breaking conventional thinking patterns in brainstorming.
- He discusses using randomization techniques like apophenia and inventions like tarot decks to inspire new ideas.
- Experts stress the importance of overcoming traditional brainstorming pitfalls and fostering a conducive, playful environment for creative collaboration.
- Key takeaways include enhancing facilitation skills, creating a vibrant setting, leveraging randomness, and encouraging play in brainstorming sessions.
- By adopting innovative approaches and embracing unpredictability, teams can enhance creativity and generate more impactful ideas in meetings.
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