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How to Sell Directly Through Social Media
- Social commerce market is projected to reach $2.9 trillion by 2028, growing at a rate of 28.4%.
- Social media platforms like Instagram, Facebook and TikTok provide businesses with opportunities to reach potential buyers and create brand visibility.
- Instagram is an effective platform for social selling with key features like Instagram Shops, Shoppable Posts and Instagram Live Shopping.
- TikTok is a growing hub for viral marketing trends with over $1 billion in social selling transactions in 2022.
- Facebook offers features like Facebook Shops, Facebook Marketplace and Facebook Live for social selling.
- Pinterest is a discovery-focused platform that highlights specific products for sale and allows to curate boards full of purchasable products via Product Pins, Shopping Ads and Pinterest Shopping.
- LinkedIn has evolved into a robust platform for social selling, and its Sales Navigator, Paid ads, and InMail Messaging offer advanced search capabilities and lead recommendations for sales professionals.
- Social media selling comes with its own pros and cons, from large, engaged audiences and real-time engagement to platform dependency and customer privacy concerns.
- Conversion-focused content, such as product videos, influencer marketing, user-generated content, and shoppable posts and ads, can help drive direct sales on social platforms.
- Measuring metrics such as customer acquisition cost, return on ad spend, and engagement to conversion ratio can help evaluate content quality and campaign efficiency.
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