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How to Send Bulk Messages on WhatsApp Business
- WhatsApp Business is an essential tool for businesses looking to connect with customers, streamline communication, and promote products or services efficiently.
- WhatsApp Business offers 2 main features to send bulk messages.
- Broadcast lists are ideal for small to medium-sized businesses to send messages to multiple recipients.
- WhatsApp Business API offers more advanced features for bulk messaging to larger businesses or those with more complex communication needs.
- One of the important factors to consider when sending bulk messages is obtaining consent and avoiding spamming or bombarding customers.
- Broadcast Lists allow writing the message like a single contact and can include text, images, videos, or other media.
- While monitoring the response of bulk messages, it's essential to track the delivery, open rates, and customer responses.
- WhatsApp Business API allows for greater flexibility and automation in sending bulk messages. WhatsApp requires businesses to use pre-approved message templates to avoid spamming and ensure compliance with WhatsApp’s policies.
- Using the WhatsApp Business API, you can automate messaging to send bulk messages to customers based on triggers or specific criteria.
- Third-party tools like Twilio, MessageBird, or official WhatsApp Business API providers can help you send bulk messages, set up automated replies, and track customer interactions.
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