Entrepreneurs can avoid turning the public against them by producing safe products, avoiding notoriously predatory industries and charging fair prices, according to Entrepreneurship Life.
The consequences of not taking such care can be seen in the recent killing of United Healthcare CEO William McGuire's who was attacked by an angry customer of the firm.
Some individuals may react with hostility if they perceive that companies are pricing them out of the market.
Entrepreneurship Life also advises listening to customers' feedback and responding appropriately.
Showing gratitude for success also means being careful not to indulge in high-profile displays of wealth.