<ul><li>When everything changes, the real edge is knowing what doesn’t.</li><li>While the ways we create our messages, deliver them, and donors respond may change, the underlying reasons donors give don't change.</li><li>Donors give because they care and want to do good things. They respond to urgency, powerful storytelling, and clear calls to action.</li><li>The new tools make fundraising easier and better if we remember the fundamentals that don't change.</li></ul>

How to succeed when everything is changing

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