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How to test a product viability hypothesis in 7 Days
- Rapid validation of product viability hypotheses can save time and resources while increasing chances of success.
- A systematic approach called SPRINT involves five stages: Starting with a clear, measurable hypothesis is crucial.
- Proper hypotheses address key questions and focus on specific target audiences and their willingness to pay.
- Testing demand by attempting to sell non-existent products can provide valuable insights before development.
- Engaging with real potential users through interviews often uncovers important feedback and adjustments to hypotheses.
- It's essential to be open to pivoting early based on validation results and user feedback.
- Tracking metrics like conversion rates and user engagement is vital to validate hypotheses effectively.
- Utilizing a fixed, short validation period of around seven days can drive focus and timely decision-making.
- Tools like landing page creators and interview platforms aid in quick validation but require proper methodology to be effective.
- Accepting negative results from rapid validation is important, as it can save significant time, resources, and prevent potential product failures.
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