<ul><li>Marketers are encouraged to use creative advertising to improve media performance.</li><li>In the next year, the most favored media formats by marketers are social platforms, digital display/video, CTV, and search.</li><li>Verticals investing more in social platforms include automotive, entertainment, and direct-to-consumer.</li><li>Generative AI is being used by advertisers for tasks such as data analysis, market research, and copywriting.</li></ul>

How to Unlock Sales With Creative Advertising

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