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How to work on great products in low UX maturity environments

  • Working in a low UX maturity environment means the organization has limited understanding, appreciation, or integration of user experience design.
  • Challenges in low UX maturity environments include undervaluation of UX, lack of user research, and design decisions often made by non-designers.
  • To thrive in such environments, designers can become design evangelists, advocating for design value consistently.
  • Starting with small wins, visualizing impact, speaking the language of business goals, building trust through consistency, and documenting work are key strategies.
  • Measuring success signals like task completion rate, time on task, user-reported friction points, and user feedback quotes can demonstrate progress over time.
  • Efforts in low UX maturity environments can lead to a more mature UX practice, laying the foundation for change and improvement.

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