<ul><li>Most marketing emails get ignored due to poor writing and lack of audience focus.</li><li>Key points include using proven email copywriting frameworks, focusing on the reader, and crafting compelling subject lines.</li><li>Emails that engage readers start with providing value and addressing their needs effectively.</li><li>Avoid lengthy intros and write concise, reader-centric content to capture attention quickly.</li><li>Not every email should have a sales pitch; understand the purpose of each email and tailor the content accordingly.</li><li>Effective email frameworks like Story-Lesson-Offer, PAS, and 4Ps help in engaging and converting readers.</li><li>Subject lines should spark curiosity, offer value, feel personal, create urgency, and sound authentic.</li><li>Preheaders are valuable for reinforcing subject line hooks and providing additional context.</li><li>A/B testing subject lines is beneficial, but focus on testing types rather than minor tweaks for better results.</li><li>Utilizing platforms like Omnisend can streamline email marketing efforts and improve engagement and conversions.</li></ul>

How to Write Emails Your Audience Actually Wants to Read

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