Strava, with 150 million users and a 4.8-star rating on iOS, is a popular fitness app known for its Language Network Effect and Data Network Effect.
The app retains users with years worth of activity data and progress charts, creating a defensible moat for the business.
A research survey landed in the inbox of the author, Rosie Hoggmascall, prompting her to reflect on her relationship with Strava over the past 7 years.