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How Trump’s Anti-DEI Rhetoric Forced Rebranding Efforts For America’s Leading Companies

  • President Donald Trump's executive order to dismantle diversity, equity, and inclusion (DEI) at the federal level has led to corporations rebranding their DEI initiatives in order to comply with the new regulations.
  • Google CEO Sundar Pichai acknowledged the need for diverse hires and their commitment to building a representative workforce, while complying with local laws.
  • JPMorgan Chase changed their diversity, equity, and inclusion program to 'DOI' (diversity, opportunity, and inclusion) to reflect their approach to equal opportunity and increasing access to opportunities.
  • Workplace culture experts suggest companies to quietly readjust their DEI initiatives to continue the work, regardless of what it is called, as data shows the benefits of investing in diverse and inclusive organizations.

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