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How Two-Thirds of American Consumers Managed Their Paychecks in 2024

  • As of November 2024, 67% of American consumers are living paycheck to paycheck, the highest rate since 2020.
  • Rising costs, inflation, and stagnant incomes are driving this trend, affecting even high-income households.
  • 94% of paycheck-to-paycheck consumers have changed their retail shopping behavior due to perceived price increases.
  • Consumers spending 43% of their income on housing, leaving less for other needs and emergencies.

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